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Sample Brand · Growth Marketing Lead 2025

Scaling a DTC brand from $1M to $10M ARR in 12 months

A multi-channel growth program that 10×'d revenue through paid acquisition, lifecycle automation, and a relentless focus on payback-period.

  • Performance
  • Paid Social
  • CRM
  • Lifecycle
ARR growth
+910%
Blended CAC
−38%
Repeat purchase rate
+62%

Context

Replace this placeholder with the real backstory: what was the business at, who was the customer, what was the constraint.

What I did

  • Channel mix audit and budget reallocation
  • Creative testing framework (3 hypotheses / week)
  • Lifecycle journey rebuild in Klaviyo

Outcome

What changed for the business — revenue, margin, retention. Quote the numbers in the metrics block above.

Reflection

What you’d do differently next time. This signals seniority.