Work
Selected case studies.
Programs I led or contributed to, with the constraints, decisions, and outcomes.
Sample Brand 2025
Scaling a DTC brand from $1M to $10M ARR in 12 months
A multi-channel growth program that 10×'d revenue through paid acquisition, lifecycle automation, and a relentless focus on payback-period.
- Performance
- Paid Social
- CRM
- Lifecycle
Sample SaaS 2024
Building a SEO-led content engine from zero
Stood up a programmatic + editorial content engine that became the #1 acquisition channel within 9 months.
- SEO
- Content
- B2B
Sample Co. 2023
Launching a category-defining brand in 90 days
From positioning workshop to launch day — brand voice, site, PR plan, and paid kickoff in three months.
- Brand
- Launch
- PR